Guava Toy’s mission is simple – make playtime epic! Launched in partnership with viral video icon Guava Juice, who is touted as the mad scientist of YouTube and known around the world his to nearly 25M followers who have viewed his videos nearly 5B times. The brand launched as a follow up and boy version on Craft City. Spanning DIY Craft Kits, Craft Based Collectables, and Innovative Toy Blasters, this brand is all about having fun with playtime.
With bright packaging, easy to understand products, fun kits and collectables, kid safe safe formulations, and Gen Z focused marketing and content, the brand has cemented itself as the leading boy activity brand in America. Throughout 2019 the brand will hone in on its proven sweet spot – boy collectables, through its launch of sub brands AmazeBalls and Slime Headz.